Jacob Gilliam Work  ·  Contact  ·  Résumé

I build email programs, and the plumbing underneath them.

Lifecycle and retention marketer in Cincinnati. Flows, campaigns, segmentation, conversion copy, and the authenticated sending domains that make any of it arrive.

Klaviyo PractitionerKlaviyo StrategistKlaviyo Deliverability
Selected work
01

Aurean

Founder · DTC jewelry · 2026

Built a pre-launch list from zero to 375 with no ad spend, then ran seventeen campaigns at a 45% average open rate and architected ten Klaviyo flows.

KlaviyoShopifyFlow architectureDeliverability
Read the case study
Aurean Flow Cloak in silver and gold
02

myReturners

Co-founder · Retention platform · Built and deployed

A multi-tenant lifecycle system built to run email for independent coffee shops out of one codebase. Ten automated flows built from fourteen modular components, per-shop brand tokens, and a separate authenticated sending domain for every shop.

Multi-tenantSPF · DKIM · DMARCLoyaltyDesign system
Visit the product
A myReturners campaign, ready for a shop owner to approve
03

Payload

Concept · Embedded payments · 2026

Their site had no demo page and no way to subscribe to the articles they publish twice a month, so a reader who was not ready had nowhere to go. I built both missing pages, ten emails across two funnels, and the rules that decide when not to send any of them.

Lifecycle architectureEmail HTMLSuppressionConsent
Read the case study
The Payload demo page: headline, credentials and a four step form
What I actually do

Lifecycle

Welcome, abandonment, post-purchase, win-back. Built as architecture with exit conditions and gates, not as a stack of sends.

Campaigns

Subject lines, preview text, body, CTAs, and the tests that decide which version survives.

Deliverability

Sending domains, SPF, DKIM and DMARC verified in DNS. Consent capture, suppression, frequency caps, complaint alerting.

The system itself

I write the templates. Modular components, brand tokens, dark mode, and email HTML that survives Outlook.

Contact

jacogilliam@gmail.com

Open to lifecycle, retention and CRM roles. Remote, or Cincinnati.