Jacob Gilliam Work  ·  Contact  ·  Résumé

I build email programs, and the plumbing underneath them.

Lifecycle and retention marketer in Cincinnati. Flows, campaigns, segmentation, conversion copy, and the authenticated sending domains that make any of it arrive.

Klaviyo PractitionerKlaviyo StrategistKlaviyo Deliverability
Selected work
01

Aurean

Founder · DTC jewelry · 2026

Built a pre-launch list from zero to 375 with no ad spend, then ran seventeen campaigns at a 45% average open rate and architected ten Klaviyo flows.

KlaviyoShopifyFlow architectureDeliverability
Read the case study
Aurean Flow Cloak in silver and gold
02

myReturners

Co-founder · Retention platform · Live in production

A multi-tenant lifecycle system that runs email for multiple coffee shops out of one codebase. Fifteen modular components, per-shop brand tokens, and a separate authenticated sending domain for every client.

Multi-tenantSPF · DKIM · DMARCLoyaltyDesign system
Visit the product
A myReturners campaign, ready for a shop owner to approve
What I actually do

Lifecycle

Welcome, abandonment, post-purchase, win-back. Built as architecture with exit conditions and gates, not as a stack of sends.

Campaigns

Subject lines, preview text, body, CTAs, and the tests that decide which version survives.

Deliverability

Sending domains, SPF, DKIM and DMARC verified in DNS. Consent capture, suppression, frequency caps, complaint alerting.

The system itself

I write the templates. Modular components, brand tokens, dark mode, and email HTML that survives Outlook.

Contact

jacogilliam@gmail.com

Open to lifecycle, retention and CRM roles. Remote, or Cincinnati.